“The Database To Me Is Worth A Million Dollars”

Darin interviewed longtime Kids Bowl Free supporter Greg Russell, owner of Park Bowl in Heath, Ohio. Greg discussed his experience with the program over the past 15+ years, having been involved since the early days. He finds Kids Bowl Free very beneficial for growing his summer business traffic and building his youth and league programs year-round by utilizing the registration data.

Greg shared tips he used for effectively distributing registration cards in schools. While acknowledging pandemic challenges, Darin highlighted how Kids Bowl Free has adapted to better reach families digitally. Greg reported increased numbers in recent years and success with secondary spending promotions for registered families.

Overall, Greg recommended other centers take advantage of Kids Bowl Free's marketing support and registration tools. Both expressed appreciation for the partnership and Kids Bowl Free's focus on helping centers fill their summer lanes. This interview provides a glimpse into how Kids Bowl Free delivers real value for bowling proprietors.

Greg Russell

I am a Kids Bowl Free guy and as long as it's around and I'm around, it's going to be in this center."

Park Bowl | Heath, OH